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AI Fundamentals for UX

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Learn how to leverage AI to enhance user research and design processes.

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Short courses

Learn the fundamentals of AI

Certificate in
AI Fundamentals for UX

Certificate in
AI Fundamentals for UX

AI is transforming the technology industry. Understanding how it works, and how to use it, is now essential for product, UX and research professionals.

This course gives you a strong, practical foundation in Generative AI. You’ll learn how AI actually works, how to prompt it effectively, and how to use AI tools to increase your productivity.

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Illustration of an computer chip powered by AI
Illustration of an computer chip powered by AI
Illustration of an computer chip powered by AI

Format:

Live online

3 evenings x 3 weeks

Format:

Live online

3 evenings x 3 weeks

Duration:

7.5 hours

2.5 hours per week

Duration:

7.5 hours

2.5 hours per week

Next course:

8 October 2025

18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with discount

Code copied

Limited discount available

Price:

€750

€550

with discount

Code copied

Limited discount available

What you'll learn

Always up to date

During three live-online masterclasses, you’ll learn:

How AI works

Understand why AI is different to regular software. Talk confidently about LLMs, transformers, tokenisation and other core concepts.

How AI is being deployed

See how companies are using AI in practice. Learn what AI projects involve and how they affect design and product teams.

How to prompt effectively

Prompting is a key skill for working with AI. Learn how to structure clear, effective prompts that boost your productivity.

AI for user research

Use AI to conduct research, extract insights, map user journeys and generate personas more quickly and efficiently.

AI for design

Explore how AI can enhance your design workflow. Create user stories, write microcopy and build interactive prototypes at speed.

What you'll get

By the end of the course, you’ll be able to:

Speak confidently about AI and explain key concepts to colleagues and stakeholders.

Speak confidently about AI and explain key concepts to colleagues and stakeholders.

Speak confidently about AI and explain key concepts to colleagues and stakeholders.

Understand how AI projects differ from traditional software projects and where you fit in the process.

Understand how AI projects differ from traditional software projects and where you fit in the process.

Understand how AI projects differ from traditional software projects and where you fit in the process.

Use prompting in a structured, reliable way to get better, faster results from AI tools.

Use prompting in a structured, reliable way to get better, faster results from AI tools.

Use prompting in a structured, reliable way to get better, faster results from AI tools.

Speed up your workflow by using AI for research, analysis, content and prototyping.

Speed up your workflow by using AI for research, analysis, content and prototyping.

Speed up your workflow by using AI for research, analysis, content and prototyping.

Contribute to AI-related projects with a clear understanding of their risks, limitations and ethical considerations.

Contribute to AI-related projects with a clear understanding of their risks, limitations and ethical considerations.

Contribute to AI-related projects with a clear understanding of their risks, limitations and ethical considerations.

Who this course is for

This course has been designed for people working in UX and product design teams:

Product owners

Product owners

Product owners

Product designers

Product designers

Product designers

UX designers

UX designers

UX designers

UI designers

UI designers

UI designers

UX researchers

UX researchers

UX researchers

Content designers

Content designers

Content designers

Anyone who thinks AI can improve their research and design workflows

Anyone who thinks AI can improve their research and design workflows

Anyone who thinks AI can improve their research and design workflows

Course instructor

Portrait of Gareth Dunlop

Gareth Dunlop

Speaker, Writer and Consultant on Experience Design

Gareth is a highly experienced UX and digital strategy expert with over 25 years in the industry. He has founded and led multiple successful UX and digital strategy businesses throughout his career. His recent work focuses on how AI is reshaping design, innovation and user experience. Gareth lectures and consults on UX, AI and digital transformation, and writes regular columns for Silicon Republic, SyncNI and Business Eye.

Portrait of Gareth Dunlop

Gareth Dunlop

Speaker, Writer and Consultant on Experience Design

Gareth is a highly experienced UX and digital strategy expert with over 25 years in the industry. He has founded and led multiple successful UX and digital strategy businesses throughout his career. His recent work focuses on how AI is reshaping design, innovation and user experience. Gareth lectures and consults on UX, AI and digital transformation, and writes regular columns for Silicon Republic, SyncNI and Business Eye.

Portrait of Gareth Dunlop

Gareth Dunlop

Speaker, Writer and Consultant on Experience Design

Gareth is a highly experienced UX and digital strategy expert with over 25 years in the industry. He has founded and led multiple successful UX and digital strategy businesses throughout his career. His recent work focuses on how AI is reshaping design, innovation and user experience. Gareth lectures and consults on UX, AI and digital transformation, and writes regular columns for Silicon Republic, SyncNI and Business Eye.

Upcoming course dates

The AI Fundamentals for UX course is delivered live online to ensure you get the latest insights in a fast-moving space.

Payment plans available

Limited promo codes

Starts

8 Oct

Live sessions:

8, 15, 22 October 2025

Wednesdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIF2025

Code copied

Enrolment deadline:

6 October 2025

Enrol today

Starts

8 October 2025

Live sessions:

8, 15, 22 October 2025

Wednesdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIF2025

Code copied

Enrolment deadline:

6 October 2025

Enrol today

Starts

8 October 2025

Live sessions:

8, 15, 22 October 2025

Wednesdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIF2025

Code copied

Enrolment deadline:

6 October 2025

Enrol today

Starts

3 Dec

Live sessions:

3, 10, 17 December 2025

Wednesdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIF2025

Code copied

Enrolment deadline:

1 December 2025

Enrolling soon

Starts

3 December 2025

Live sessions:

3, 10, 17 December 2025

Wednesdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIF2025

Code copied

Enrolment deadline:

1 December 2025

Enrolling soon

Starts

3 December 2025

Live sessions:

3, 10, 17 December 2025

Wednesdays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIF2025

Code copied

Enrolment deadline:

1 December 2025

Enrolling soon

Starts

9 Feb

Live sessions:

9, 16, 23 February 2026

Mondays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIF2025

Code copied

Enrolment deadline:

6 February 2026

Enrolling soon

Starts

9 February 2026

Live sessions:

9, 16, 23 February 2026

Mondays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIF2025

Code copied

Enrolment deadline:

6 February 2026

Enrolling soon

Starts

9 February 2026

Live sessions:

9, 16, 23 February 2026

Mondays, 18:00 - 20:30 (Irish/UK time)

Price:

€750

€550

with code:

AIF2025

Code copied

Enrolment deadline:

6 February 2026

Enrolling soon

Got any questions? Our advisors are ready to answer any of your questions. Get in touch.

Got any questions? Our advisors are ready to answer any of your questions. Get in touch.

What students are saying

The course gave a clear overview of the application of AI within the UX process. Details about prompts and how to filter using AI tools were super useful to start to really use these tools properly. I'm excited about the future of using AI day to day!

Portrait of Antony White

Antony White

Senior UX Designer

@Sky

The course gave a clear overview of the application of AI within the UX process. Details about prompts and how to filter using AI tools were super useful to start to really use these tools properly. I'm excited about the future of using AI day to day!

Portrait of Antony White

Antony White

Senior UX Designer

@Sky

The course explained complex ideas in a very clear and practical way, with examples that I could easily connect to real projects. I have a much better understanding of how to use AI responsibly and effectively in UX. I would highly recommend the course to any designer who wants to stay current and build future-ready skills.

Portrait of Davor Naumoski

Davor Naumoski

UI/UX Designer

@Infinum

The course explained complex ideas in a very clear and practical way, with examples that I could easily connect to real projects. I have a much better understanding of how to use AI responsibly and effectively in UX. I would highly recommend the course to any designer who wants to stay current and build future-ready skills.

Portrait of Davor Naumoski

Davor Naumoski

UI/UX Designer

@Infinum

The course transformed how I use AI in UX design. I gained not just theory, but practical, hands-on experience using AI to cluster research, generate microcopy, prototype flows and streamline analysis. It’s an immediately valuable, real-world course for any designer wanting to harness AI effectively.

Portrait of Marlene Estabrooks

Marlene Estabrooks

Implementation Design Lead

@CGI

The course transformed how I use AI in UX design. I gained not just theory, but practical, hands-on experience using AI to cluster research, generate microcopy, prototype flows and streamline analysis. It’s an immediately valuable, real-world course for any designer wanting to harness AI effectively.

Portrait of Marlene Estabrooks

Marlene Estabrooks

Implementation Design Lead

@CGI

This helpful, interactive course cuts through the hype to focus in on the practical ways AI can help you be a more efficient designer. It has certainly given me a confidence boost and I'd recommend it to anyone who wants to go deeper into how to integrate the latest AI tools with your work.

Portrait of Joel Podolski

Joel Podolski

Product Designer

@Alto Software Group

This helpful, interactive course cuts through the hype to focus in on the practical ways AI can help you be a more efficient designer. It has certainly given me a confidence boost and I'd recommend it to anyone who wants to go deeper into how to integrate the latest AI tools with your work.

Portrait of Joel Podolski

Joel Podolski

Product Designer

@Alto Software Group

I can highly recommend this excellent course to help you to confidently dive into AI. Feel no fear, the UX Design Institute will help you to understand, use and interact with AI in a friendly and approachable way.

Portrait of Christine Gaffney

Christine Gaffney

Technical Writer

@Johnson Controls

I can highly recommend this excellent course to help you to confidently dive into AI. Feel no fear, the UX Design Institute will help you to understand, use and interact with AI in a friendly and approachable way.

Portrait of Christine Gaffney

Christine Gaffney

Technical Writer

@Johnson Controls

This course was a bridge to experiencing first-hand how to use AI efficiently with a more confident mindset. From perspective on how AI has matured and developed over decades, to plenty of hands-on examples. The instructors at UXDI provide reflections from their professional experience and invite open discussions in the group. Recommended!

Portrait of Ørjan Aare Jørgensen

Ørjan Aare Jørgensen

UX Designer and Developer

@Bouvet

This course was a bridge to experiencing first-hand how to use AI efficiently with a more confident mindset. From perspective on how AI has matured and developed over decades, to plenty of hands-on examples. The instructors at UXDI provide reflections from their professional experience and invite open discussions in the group. Recommended!

Portrait of Ørjan Aare Jørgensen

Ørjan Aare Jørgensen

UX Designer and Developer

@Bouvet

I highly recommend the AI Fundamentals for UX course to anyone who feels uncertain about how to use AI. It provides practical insights and shows you how to leverage AI not just as a tool, but as a reliable associate and ally in your work.

Portrait of Estefanía Granja

Estefanía Granja

UX Researcher

@Opendatabay

I highly recommend the AI Fundamentals for UX course to anyone who feels uncertain about how to use AI. It provides practical insights and shows you how to leverage AI not just as a tool, but as a reliable associate and ally in your work.

Portrait of Estefanía Granja

Estefanía Granja

UX Researcher

@Opendatabay

I wanted to learn how to incorporate AI into the user experience and how to use existing tools to speed up my work, and I now feel more confident doing that. I’d definitely recommend the course to anyone who wants practical skills they can apply right away.

Portrait of Núria Balaguer

Núria Balaguer

Product Designer

@SkyCell AG

I wanted to learn how to incorporate AI into the user experience and how to use existing tools to speed up my work, and I now feel more confident doing that. I’d definitely recommend the course to anyone who wants practical skills they can apply right away.

Portrait of Núria Balaguer

Núria Balaguer

Product Designer

@SkyCell AG

Learning different ways to utilise AI in a variety of different spaces was great for my professional development. I recommend the course for those who want to harness AI and use it as a tool to create better work.

Portrait of Curt Greveson

Curt Greveson

Lead Designer

@Fork The Waffle

Learning different ways to utilise AI in a variety of different spaces was great for my professional development. I recommend the course for those who want to harness AI and use it as a tool to create better work.

Portrait of Curt Greveson

Curt Greveson

Lead Designer

@Fork The Waffle

This course was extremely valuable for me. The introduction to different AI tools and prompts gave me more confidence and I now feel better prepared to apply these skills in UX design. I would definitely recommend it to anyone who wants to stay ahead in UX and understand how AI is shaping our field.

Portrait of Verónica Murillo Rincón

Verónica Murillo Rincón

UX Project Manager

@ixiade

This course was extremely valuable for me. The introduction to different AI tools and prompts gave me more confidence and I now feel better prepared to apply these skills in UX design. I would definitely recommend it to anyone who wants to stay ahead in UX and understand how AI is shaping our field.

Portrait of Verónica Murillo Rincón

Verónica Murillo Rincón

UX Project Manager

@ixiade

Frequently asked questions

Need advice or have more questions? Schedule a consultation with one of our education advisors.

Do I need AI experience?

No. You need to have knowledge of UX or product design, but you don’t need any prior experience with AI.

Do I need AI experience?

No. You need to have knowledge of UX or product design, but you don’t need any prior experience with AI.

Do I need AI experience?

No. You need to have knowledge of UX or product design, but you don’t need any prior experience with AI.

Do I need to attend live?

Yes. The sessions are interactive and hands-on, with small group work and discussions.

Do I need to attend live?

Yes. The sessions are interactive and hands-on, with small group work and discussions.

Do I need to attend live?

Yes. The sessions are interactive and hands-on, with small group work and discussions.

Will I get a recording?

Yes. If you can’t make one of the classes, a recording will be available for three months.

Will I get a recording?

Yes. If you can’t make one of the classes, a recording will be available for three months.

Will I get a recording?

Yes. If you can’t make one of the classes, a recording will be available for three months.

Do I need a mic and camera?

Yes. Classes are interactive and we recommend you turn on your mic and camera.

Do I need a mic and camera?

Yes. Classes are interactive and we recommend you turn on your mic and camera.

Do I need a mic and camera?

Yes. Classes are interactive and we recommend you turn on your mic and camera.

Do I need to register for some AI tools?

Yes. You’ll need to create free accounts for some AI tools. We’ll provide clear instructions before the course starts.

Do I need to register for some AI tools?

Yes. You’ll need to create free accounts for some AI tools. We’ll provide clear instructions before the course starts.

Do I need to register for some AI tools?

Yes. You’ll need to create free accounts for some AI tools. We’ll provide clear instructions before the course starts.

Can I join from a phone or tablet?

No. To get the most from the course, you’ll need a laptop or desktop computer.

Can I join from a phone or tablet?

No. To get the most from the course, you’ll need a laptop or desktop computer.

Can I join from a phone or tablet?

No. To get the most from the course, you’ll need a laptop or desktop computer.

Is the course content updated regularly?

Yes. AI is evolving fast, so we review and update the course content every month to reflect the latest developments in the field.

Is the course content updated regularly?

Yes. AI is evolving fast, so we review and update the course content every month to reflect the latest developments in the field.

Is the course content updated regularly?

Yes. AI is evolving fast, so we review and update the course content every month to reflect the latest developments in the field.

Will I earn a certificate?

Yes. All students who complete the course will earn a Certificate in AI Fundamentals for UX.

Will I earn a certificate?

Yes. All students who complete the course will earn a Certificate in AI Fundamentals for UX.

Will I earn a certificate?

Yes. All students who complete the course will earn a Certificate in AI Fundamentals for UX.